Saturday, January 26, 2008

A new semester!

This week was the start of a new semester, and my last one at Westminster. That's awfully scary to think about, but it's also somewhat of a relief. The main focus of this semester is my internship at WPXI which is still going very well. However, I still have two classes on campus including Capstone and Commercial Production. Capstone is exciting because it's a class that allows me to get together my portfolio(s) and prepare for a job after graduation.

Commercial production is a class that will help me add to my portfolio. I enjoy selling broadcast advertising , and since we do not have a production department on campus, I must also create the spots. This class will allow me to make more effective commercials for my advertisers. The more effective the advertising is the happier the customers are which means more business and easier closing. I'm really looking forward to the challenge this class poses and the better results and greater rewards I can gain from it.

Here are a couple of examples of commercials I think are very effective. Take a look!

Mac vs. PC
Dove Real Beauty Workshops

Monday, January 14, 2008

Start Thinking About the Real World Folks

As we were on break from classes at Westminster, I took a break from blogging as well. However, after receiving an e-mail from Mr. Weaver saying that Sky, a broadcast major who graduated last month, is working as an assignment editor at WJET in Erie, I was inspired to write again.

Just over a week ago, I attended a broadcast job fair at Duquesne University in Pittsburgh. Lucky for me, most stations there were looking for sales people. Although they were hiring for the positions currently, I had the opportunity to speak with Sales Managers from area TV and radio outlets which built up my list of contacts. Each station I spoke with also has a copy of my resume now which means they have seen my name and can put a face to my name.

I have started my internship at WPXI as well. In just the first two days of being at the station, I already know I love it. Being in the environment at a network-affiliated TV station, specifically the sales department, gave me that much more reassurance that I'm headed down the right career path. Interacting and observing the account executives is especially exciting and helpful. I can't wait to spend more time at WPXI throughout the semester.