As I talked about last week, television has a major impact on people's lives. For people in the 16 to 25 years old range especially, two other forms of mass communication known as Facebook and MySpace have swept the nation. It seems like radio and television stations alike have realized this is a new way to hit viewers and are posting profiles and other information on these social networking sites. I received an e-mail while at my internship at WPXI-TV stating that they have now done just that, with some employees posting their own pages as well.Prospective employees are already using sites like YouTube and Google Video to post video and audio clips so that employers can find them online. Other stations and people who work there have profiles and pages for fans so they can interact with DJs and on air personalities and find out what the latest concerts and giveaways are.
On their sites, Channel 11 includes anything from internship information to links to video and even pictures of the ribbon cutting ceremony and the new building. They said their goal is to reach those who may not visit WPXI.com on a regular basis. They have tracked some success and have also added links to the networking sites on the station's home page. Check these pages out to see if this technique would work for you if you were trying to find an internship or other information on Facebook or MySpace.
On their sites, Channel 11 includes anything from internship information to links to video and even pictures of the ribbon cutting ceremony and the new building. They said their goal is to reach those who may not visit WPXI.com on a regular basis. They have tracked some success and have also added links to the networking sites on the station's home page. Check these pages out to see if this technique would work for you if you were trying to find an internship or other information on Facebook or MySpace.
1 comment:
So how does a blogging assignment like we do in Capstone fit into this schema?
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